Executive Director's Message

Artown has grown and matured considerably over the past 20 years.  Typically 300,000 patrons pack the month-long festival, which includes musical and theatrical performances, interactive presentations, workshops, clinics, art exhibits, children’s events, and more—with an estimated direct, local economic impact of $15 million.

More than ever, Artown remains dedicated to its mission and continues to strive to meet its goals; exposing our community and visitors to high quality local, national, and international performances and exhibitions; fostering dynamic collaborations among arts organizations; encouraging excellence by area artists and cultural organizations that reflect northern Nevada’s unique environment; promoting a ‘sampler’ approach that encourages audiences to experience and experiment with unfamiliar art forms; presenting educational and multicultural outreach programs; leveraging marketing partnerships to generate exposure exceeding what’s possible for individual organizations; maintaining and improving the artistic quality we seek in the selection of national and international artists; continuing to reach out to new audiences.

The 21st year brings a celebration of Reno and it's arts and culture roots.  Our opening night on June 30th embraces the local arts community and our new Virginia Street Bridge.  Join us for over 500 events this July.

See you in the park!

Beth Macmillan, Executive Director

July 2016



City of Reno